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(Resume) Resume Sample 7
packaged-goods executive with considerable experience in both domestic and
international marketing and general
management. Strengths in developing new products and
new markets with proven capability to identify business opportunities,
structure organizations, launch
new products, and implement business plans. Effective in line or staff
roles in large corporate settings
and in small entrepreneurial organizations with P&L responsibility.
Strategic business planning
New product development
Brands, Tulsa, OK 1979 - Present
to the President of Archway Systems, a new venture unit. Responsible for
development, and evaluation of a new soft-drink business system in the
U.S., Germany, and Japan.
Controlled an initial $10 million development program.
â€¢ Initiated consumer and distribution system studies in the U.S. and Germany that resulted in establishing concept acceptance, market penetration levels, and distribution costs.
â€¢ Created a U.S. strategic business plan with a $35 million incremental profit potential in fifth year.
â€¢ Negotiated $20 million joint appliance-development contract with a leading German vending appliance division.
â€¢ Developed a new policy for handling and analyzing third-party concept submissions that reduced evaluation period and costs.
Division Manager of Refrigerated Products 1990 - 1992
â€¢ Developed strategic product position that was subsequently supported by consumer evaluation. Prepared television advertising and packaging graphics that supported the overall advertising objective.
â€¢ Identified a regional refrigerated distribution system for the introduction of new product rollout.
â€¢ Negotiated a third-party manufacturing contract and the purchase of additional import-restricted raw materials.
â€¢ Analyzed worldwide business opportunities for expanding the business with particular emphasis on Europe, Latin America, and the Pacific Rim.
Developed and launched a new business of exporting products from Brazil to
North America and Europe.
Foods 1970 - 1977
Responsible for product development and improvement. Developed banana-flavored line of fruit drinks that resulted in market success
State University, 1970
References available upon request