TERRY EDWARDO

123 Center Lane
Bartlesville, OK 74006

 706-555-7865
 terryedwardo@xxx.com

BACKGROUND SUMMARY

Consumer packaged-goods executive with considerable experience in both domestic and international marketing and general management. Strengths in developing new products and new markets with proven capability to identify business opportunities, structure organizations, launch new products, and implement business plans. Effective in line or staff roles in large corporate settings and in small entrepreneurial organizations with P&L responsibility.  

Skilled in:

• Strategic business planning 
• Market prospecting
• Contract negotiations 

• New product development
• New product introduction
• International business

PROFESSIONAL EXPERIENCE

Archway Brands, Tulsa, OK 1979 - Present 
Director New Business Development 1992 - Present

Reported to the President of Archway Systems, a new venture unit. Responsible for the creation, development, and evaluation of a new soft-drink business system in the U.S., Germany, and Japan. Controlled an initial $10 million development program. 

• Directed a team of engineers, marketing managers, market researchers, and graphic designers in Germany, Japan, and the U.S. in the development of a high-quality vending machine with consumer appeal.

• Initiated consumer and distribution system studies in the U.S. and Germany that resulted in establishing concept acceptance, market penetration levels, and distribution costs.

• Created a U.S. strategic business plan with a $35 million incremental profit potential in fifth year. 

• Negotiated $20 million joint appliance-development contract with a leading German vending appliance division.

• Developed a new policy for handling and analyzing third-party concept submissions that reduced evaluation period and costs. 

Division Manager of Refrigerated Products 1990 - 1992
Reported to Senior Vice President and Assistant to the President. Responsible for developing business plans for introduction of products in Japan. Annual turnover estimated at $25 million; long-term potential of $150 million.

• Developed strategic product position that was subsequently supported by consumer evaluation. Prepared television advertising and packaging graphics that supported the overall advertising objective.

• Identified a regional refrigerated distribution system for the introduction of new product rollout.

• Negotiated a third-party manufacturing contract and the purchase of additional import-restricted raw materials.

Director Business Development 1986 - 1990
Responsible for market development of core products.

• Analyzed worldwide business opportunities for expanding the business with particular emphasis on Europe, Latin America, and the Pacific Rim.

• Developed and launched a new business of exporting products from Brazil to North America and Europe.

Manager Product Development 1977 - 1986
Managed new-product development activities. Responsible for developing and launching numerous products from test market to regional rollout. Identified a new packaging system, which resulted in our entering the market first.

Blue’s Foods 1970 - 1977
Research Supervisor

Responsible for product development and improvement. Developed banana-flavored line of fruit drinks that resulted in market success

EDUCATION

Pennsylvania State University, 1970
B.S., Biology

References available upon request