Brands, Tulsa, OK 1979 - Present
Director New Business Development 1992
to the President of Archway Systems, a new venture unit. Responsible for
development, and evaluation of a new soft-drink business system in the
U.S., Germany, and Japan.
Controlled an initial $10 million development program.
• Directed a team of engineers,
marketing managers, market researchers, and graphic designers
in Germany, Japan, and the U.S. in the development of a high-quality
vending machine with consumer
Initiated consumer and distribution system studies in the U.S. and Germany
that resulted in establishing
concept acceptance, market penetration levels, and distribution costs.
Created a U.S. strategic business plan with a $35 million incremental
profit potential in fifth year.
Negotiated $20 million joint appliance-development contract with a leading
German vending appliance
Developed a new policy for handling and analyzing third-party concept
submissions that reduced
evaluation period and costs.
Division Manager of Refrigerated Products 1990 - 1992
Reported to Senior Vice President and Assistant to the President. Responsible for developing
business plans for introduction of products in Japan. Annual turnover
estimated at $25 million;
long-term potential of $150 million.
Developed strategic product position that was subsequently supported by
consumer evaluation. Prepared
television advertising and packaging graphics that supported the overall
Identified a regional refrigerated distribution system for the
introduction of new product rollout.
Negotiated a third-party manufacturing contract and the purchase of
additional import-restricted raw
Director Business Development 1986 - 1990
Responsible for market development of core products.
Analyzed worldwide business opportunities for expanding the business with
particular emphasis on Europe,
Latin America, and the Pacific Rim.
Developed and launched a new business of exporting products from Brazil to
North America and Europe.
Manager Product Development 1977 - 1986
Managed new-product development activities. Responsible for developing and
products from test market to regional rollout. Identified a new packaging
system, which resulted in our
entering the market first.
Foods 1970 - 1977
for product development and improvement. Developed banana-flavored line
of fruit drinks that resulted in
State University, 1970
available upon request